Built by parkies, for parkies
We're an Australian family business that runs a holiday park — so we build the technology we wish we'd had from day one.
Our Story
We know parks because we run one
SmartParks wasn't born in a tech startup — it started at the front gate of our own holiday park. We were the ones fielding calls at midnight from guests who couldn't get in, spending hours every week on access management, and wishing the booking system would just talk to the gate.
So we built what we needed. First for ourselves, then for other parks dealing with the same headaches. Every feature we've built comes from real problems we've lived through as park operators.
We're a proudly Australian family business — and we understand the park industry because we're in it every day.
“We don't just sell to parks — we are parkies.”
How We Work
What drives us
Purpose-Built
We don't build generic software. Every feature is designed specifically for the unique challenges of managing a holiday park.
Seamless Integration
We work with the platforms you already use — RMS, NewBook — so adopting SmartParks doesn't mean replacing what works.
Operator-First
We listen to park operators because we are park operators. Our roadmap is shaped by real feedback from real parks.
Reliability Matters
Parks run 24/7 and guests arrive at all hours. Our systems are built to be always-on, with Australian-based support behind them.
Our Products
Built for park life
Flow ANPR
Automate gate access with number plate recognition. Guests drive in seamlessly — synced live with your booking engine.
Explore Flow ANPRPlate Detected
SMT PRK
Holler
AI phone assistant that answers guest calls, captures booking enquiries, and transfers to the right person — 24/7. Full PMS booking integration coming soon.
Explore HollerGuest Enquiry
0412 345 678
“Hi, I'd like to book a powered site for this weekend...”
Our Journey
Where we've been
Built for ourselves
Running our own holiday park, we were sick of managing gate access manually. So we built an automated system to solve our own problem.
Other parks took notice
Word got around. Other park operators saw what we'd built and kept asking if they could use it too. The demand was overwhelming.
Flow ANPR goes public
We turned our internal tool into a proper product and launched Flow ANPR — automated number plate recognition integrated with RMS and NewBook.
The platform grows
Parks across Australia adopt Flow ANPR. We launch Holler, our AI phone assistant, and SmartParks expands into intelligent park operations.
Australian Owned & Operated
Ready to make your park smarter?
Get in touch to see how SmartParks can work for your park. We'll walk you through a demo tailored to your setup.